Is Your Website ADA Compliant?
- The Americans with Disabilities Act (ADA) requires certain businesses to make accommodations for people with disabilities.
- Web content should be accessible to the blind, deaf, and those who must navigate by voice, screen readers or other assistive technologies.
- There are no clear regulations defining website accessibility.
- Failure to create an ADA-compliant website could open a business to Lawsuits, financial
- Liabilities and damage to your brand reputation.
What does an ADA-compliant website look like, exactly? There are no clear ADA regulations that spell out exactly what compliant web content is, but businesses that fall under ADA Title I or ADA Title Ill are required to develop a website that offers “reasonable accessibility” to people with disabilities. These guidelines will help you get started building a truly accessible website and help your business avoid the penalties associated with the ADA, including lawsuits, financial penalties and loss of brand reputation.
- Create alt tags for all images, videos and audio files: Alt tags allow users with disabilities to read or hear alternative descriptions of content they might not otherwise be able to view. Alt tags describe the object itself and, generally, the purpose it serves on the site.
- Create text transcripts for video and audio content: Text transcripts help hearing-impaired users understand content that would otherwise be inaccessible to them.
- Identify the site’s Language in header code: Making it clear what language the site should be read in helps users who utilize text readers. Text readers can identify those codes and function accordingly.
- Offer alternatives and suggestions when users encounter input errors: If a user with a disability is encountering input errors because of their need to navigate the website differently, your site should automatically offer recommendations to them as to how to better navigate toward the content they need.
- Create a consistent, organized layout: Menus, links and buttons should be organized in such a way that they are clearly delineated from one another and are easily navigated throughout the entire site.
Liability for Failure to Comply
Failing to comply with the ADA means your business is susceptible to lawsuits, and it’s common for attorneys to seek out noncompliant businesses both in the physical and digital space. According to Engelhardt, the costs of an ADA lawsuit add up quickly.
“Other than a business being forced to comply, which is costly, the business will have to pay attorneys’ fees, which can be tens of thousands of dollars,” Engelhardt said. “Depending on the state, the business owner can be looking at a $50,000 bill.”
Because of this, EAIConsult focuses on helping businesses make sure they’re complaint and that they avoid the fees and costs associated.
Reach out to our team today to make sure your website is compliant